In today’s complex healthcare landscape, many individuals find themselves overwhelmed and confused when it comes to accessing and managing their healthcare needs. Even those with insurance coverage often face challenges that can discourage them from seeking necessary care. As an employer, it is important to hire an insurance broker that recognizes these barriers and takes proactive steps to support your employees in finding and accessing healthcare. Here are some key strategies to consider:
- Acknowledge the complexity: Healthcare has become increasingly intricate, with numerous care options and a wide range of costs and billing practices. A recent survey conducted by Accolade, a healthcare platform, revealed that nearly half of employees with employer-provided insurance feel overwhelmed by managing their healthcare and that of their families. It’s crucial to understand the challenges your employees face and the impact it has on their well-being.
- Address common stressors: The survey also identified several common stressors for employees, including the cost of care, billing confusion, and difficulty finding providers and making appointments. By focusing on these pain points, your broker can provide valuable support. Consider implementing easy-to-navigate apps and websites, clear and concise directives written in plain language, and programs that extend beyond healthcare to address other aspects of life, such as financial benefits and assistance programs.
- Become a trusted resource: Employees are increasingly looking to resources for help in navigating the healthcare system. The survey found that more than two-thirds of employees actively seek assistance from their employers, particularly in managing serious diagnoses, chronic health conditions, and unfamiliar symptoms. As an employer, your broker step in and provide guidance. Simple tasks like helping employees obtain new ID cards or understand copayments can foster trust and open the door to more meaningful conversations about accessing care.
- Seize high-leverage opportunities: While your broker may not be able to address every healthcare need, identifying and capitalizing on critical moments can have a substantial impact. By offering support during these pivotal instances, you can address existing health inequities and encourage employees to seek timely care. Use these opportunities to engage in meaningful conversations, build relationships, and demonstrate your commitment to their well-being.
Ultimately, supporting employees in finding and accessing healthcare is not just an obligation but also an opportunity for employers with the right broker. By taking an active role in simplifying the healthcare journey, brokers can strengthen their relationship with employees, foster a healthier workforce, and contribute to improved health outcomes overall.
Remember, healthcare is a complex landscape, and employees are seeking guidance and support. A broker should play a pivotal role in your employee experience by providing resources, personalized assistance, and clear communication. Brokers can make a positive difference in helping employees navigate the healthcare system and access the care they need.
