As open enrollment wraps up, many employers want to know how employees feel about their benefits. Gathering feedback is an essential step, but the way you collect it—and what you do with it—can make all the difference. Effective feedback collection is both a science and an art. It requires structure, timing, and communication that builds trust rather than frustration.
Choosing the Right Time to Ask
Timing is everything. Asking for feedback immediately after open enrollment helps capture fresh impressions, while waiting a few weeks allows employees to experience their new coverage. There is no single “perfect” time—it depends on the type of feedback you want. Immediate feedback helps you refine the communication process; delayed feedback helps you evaluate the plan experience itself.
Designing a Thoughtful Survey
Good questions lead to useful answers. Keep surveys short, clear, and focused on the employee experience rather than yes-or-no questions. Include open-ended options to gather context and encourage honesty. Avoid overwhelming employees with overly detailed or technical questions—they are more likely to skip or rush through those.
Communicating the Purpose
Employees are more likely to participate if they understand why their feedback matters. Make it clear that the survey is not just a formality—it is part of an ongoing effort to improve their experience. Transparency about how the information will be used helps build credibility and increases participation rates.
Using Feedback Responsibly
It is important to act on feedback, but it is equally important to manage expectations. Not every suggestion can be implemented, and that is okay. Acknowledge what you heard, explain what changes are being made, and provide context for what cannot be addressed right away. Employees appreciate honesty far more than silence.
How to Avoid Frustration
When feedback is ignored or never mentioned again, employees can become disengaged. Even if you cannot act on every recommendation, sharing updates such as “We heard you, and here is what we are reviewing for next year” goes a long way in maintaining trust. Consistency in communication matters just as much as the changes themselves.
Final Thoughts
The real art of collecting feedback lies in creating a continuous dialogue, not a one-time survey. When employees see their voices leading to meaningful discussion, they feel valued and invested in the success of the organization. A thoughtful approach to feedback strengthens your culture, improves your benefits strategy, and builds long-term engagement.
